904-438-8109 info@rethreaded.com
The Power of Creative Gift Giving: New Seasonal Toffee

by | Oct 1, 2022

It can be so easy to walk into a store, grab the first thing that catches your eye, buy it, and send it over to your best client. Often, when we do this, the gift has no meaning. It winds up in the trash, being regifted (the worst!), or put away in a box and forgotten. Basically, you wasted your time and money. The goal of gift giving, especially in business relationships is to be memorable  and to grow the partnership. When we shop for our loved ones, we tend to buy them gifts that have meaning or something that is personalized because we know them. Why not give the same thought and effort to a business relationship? After all, it is best to be relational, as we are with family, and not transactional. 

Be personal when you give a gift. What do you know about this person? Accomplishing this can be tricky. Maybe your client or referral partner has not shared much about their personal life. At bare minimum, you know their name. You know their initials. People are more likely to keep and enjoy a gift that is tailored to them. I know, I know. We like to purchase items and swag to brand with our company logo. The truth is, that is the stuff that winds up in storage or the garbage (see above). However, you could purchase that same item and put the person’s initials on it and voila, it has a special meaning to them! They will always remember who it came from, even without the company logo. Try presenting a gift like this especially when your client will least expect it.  

Timing can be epic. It is the norm to give gifts to your clients, employees, and referral system during the holidays. The holidays are the time to give but it has also become the time when people expect to receive a gift. Be sporadic! Who would expect a gift on National Tea Day? Absolutely no one. The element of surprise and creativity has more depth and meaning than the gift itself. Send your clients a great tea on National Tea Day. It will be the last thing they expect and in turn, be memorable. Who would expect a gift on Halloween? Our Rethreaded team is delivering Ghost Pumpkin Toffee to 100 of our favorite people on Halloween, we call this the “Boo Drop”. It was so much fun to bless great people on a holiday they would never expect, and therefore, never forget.


Gifting has been a strategy for many years in the world of marketing and sales within successful companies. It is a means to show appreciation to your customers, referral systems, and employees. Gifts are meant to be special and when strategically given and well thought out, the ROI can be greatly rewarding for a company’s financial success. Putting in a little extra thought and effort to choose the right kind of gift will go a long way and can be the foundation of fruitful relationships. That said, do not make it about reciprocity, make it about showing up for the person you want a continued relationship with. Be impactful, not impressive. Remember the gift you choose to give is often a reflection of yourself. Make the gift reflect your recipient as well and the value of the relationship. 

Quick Links

Wanna Help?

Take the pledge and become an advocate for human trafficking survivors

Take the Pledge

We challenge every individual and business to take the pledge to train themselves on how to spot and report human trafficking

Take the Pledge

Springfield Saturday

Hello Springfield! Come on down for a day of shopping, toffee tasting, and touring our space. Enjoy a community brunch with neighbors, and get the first pick of our seasonal items… all while supporting survivors of human trafficking.

Next Upcoming Event

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Auctor elit sed vulputate mi sit amet mauris commodo. Lobortis scelerisque fermentum dui faucibus in ornare quam viverra orci.

Birthday Party

Come celebrate Rethreaded's birthday and support survivors. There will be fun, games, raffles, tasty treats, and much more! We celebrate each year with a fresh theme and plenty of surprises, so be sure to stop in and help us celebrate another incredible year!

Come celebrate Rethreaded's birthday! There will be fun, games, raffles, tasty treats, and much more! We celebrate each year with a fresh theme and plenty of surprises, so be sure to stop in and help us celebrate another incredible year!

Mom’s Night Out

Enjoy reconnection, rejuvenation, and the opportunity to make a difference. This event is designed to uplift and empower moms while supporting a great cause. 

Engage in refreshing activities, enjoy specialty treats, and revel in a community of women determined to support one another through thick and thin.

This is a special event meant to engage moms with refreshing activities, specialty treats, and connections with other moms in the area.

Cocktails For A Cause

Meet with other Realtors in your area while you enjoy cocktails, networking, exclusive toffee tasting, and a personalized shopping experience while contributing to the care and support of survivors of human trafficking.

Are you in the real estate industry and looking to expand your professional network? Our Cocktails for a Cause event connects relators, interior designers, contractors, and other real estate industry professionals here in Jacksonville. You'll not only get the opportunity to network but also here from industry experts.

Women Empowering Women

Connect, uplift, and support survivors of human trafficking. Enjoy hors d'oeuvres, drinks, and Rethreaded’s unique upcycled products. Take part in authentic breakout group discussions about how to value and intentionally use your time. 

Proceeds from ticket sales provide employment, holistic care, and services for women in Rethreaded’s Survivor Development Program.

Connect with other women at our Women Empowering Women events. You'll have the opportunity to take part in authentic breakout group discussions and network with like-minded women in our community.

Mukti Freedom Gala

Join us for our largest annual fundraiser. Enjoy a champagne welcome, hors d’oeuvres, an open bar, seated dinner, silent and live auctions, entertainment, and dancing. 

As always, proceeds from this event go directly toward supporting survivors of human trafficking.

Our Mukti Gala is our largest annual fundraiser that helps us provide the resources needed for the survivor's development program. We would love your support at our next Mukti- which means "freedom" in Bengali - and help change lives with us. Plus, if you have the opportunity to join us in the festivities you'll get to enjoy an open bar, seated dinner, silent and live auctions, entertainment, dancing and so much more!

Human Trafficking Educational Panel

Join us as we discuss human trafficking prevention, dispel myths, and learn how to empower survivors. Experts will share their insights, experience, and perspective. Ticket proceeds support survivor care, support, and education.

Want to learn more about human trafficking prevention, dispel myths, and how you can empower survivors? Join us at one of our Human Trafficking Educational Panels where experts share their insights, experiences, and perspectives.